What if your favorite travel influencer never got jet lag, never missed a flight, and never needed a visa? Meet Radhika Subramaniam, India’s first AI-powered travel influencer who’s fluent in Tamil and English, always exploring, and always online.
Built by Collective Artists Network, Radhika is changing the game in influencer marketing, blending tech, storytelling, and cultural identity in a way that truly speaks to Gen Z.
🌟 Who Is Radhika Subramaniam?
Radhika is a virtual travel creator — meaning she isn’t a real person, but an AI-generated personality with a backstory, emotions, and a voice. She’s designed to connect with younger audiences by sharing stories of travel and culture in a way that’s both relatable and inspiring.
She’s your virtual bestie who:
- Quit her safe corporate job to travel across India
- Shares thoughtful and emotional travel stories
- Speaks both Tamil and English
- Is deeply rooted in cultural authenticity
🎯 Why Radhika Stands Out from the Crowd
While many AI influencers focus on fashion or luxury, Radhika’s vibe is more soulful. She’s a solo traveler, exploring the richness of Indian identity and traditions — a major reason she connects so well with Gen Z, who value purpose and personality over polish.
Unlike Kavya (an earlier millennial-focused AI influencer who flaunts luxury), Radhika is built to feel real. She’s curious, independent, and always exploring something meaningful.
💬 What Her Creators Say
According to Vijay Subramaniam, Founder & CEO of Collective Artists Network:
“Radhika feels like that friend who actually did it — the one who quit their job and hit the road. She’s not just another digital figure; she tells stories with heart and makes people feel seen.”
That’s the magic of Radhika. She’s AI-powered, sure. But her content has soul.
📲 What’s an AI Travel Influencer?
An AI travel influencer is a digital avatar created using tools like generative AI, machine learning, and natural language processing. They:
- Share content on Instagram, YouTube, etc.
- Engage with audiences in real time
- Represent brands, places, and ideas — just like human influencers
Because they’re not human, AI influencers can post 24/7, always stay on-message, and speak multiple languages. It’s storytelling on demand.
🌍 India Joins the Global AI Movement
India isn’t the first to try this. In 2023, the German Tourist Board launched Emma, an AI ambassador who speaks 20 languages and promotes travel across Germany.
Now with Radhika, India enters the AI influencer space — but with a twist: Radhika is all about culture, emotion, and identity. That’s what makes her so relatable and refreshing.
📈 Why Brands Love Radhika
Brands are excited for one big reason: consistency with personality.
According to Sudeep Subhash, CEO of Big Bang Social:
“There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends — she understands context. For brands, that’s gold.”
She’s always:
- On-brand
- Available for collabs
- Culturally aware
- Engaging in a human-like way
That combo is powerful in today’s noisy, always-online world.
🧠 What This Means for the Future
AI influencers like Radhika are a preview of what’s coming next in content creation:
- Storytelling at scale
- Always-on availability
- Deeply personalized experiences
But more than that, she shows that AI can be emotional, relatable, and purpose-driven — not just technical.
📝 Key Takeaways
- Radhika Subramaniam is India’s first bilingual AI travel influencer.
- She’s built to resonate with Gen Z, focusing on solo travel and cultural storytelling.
- Unlike other AI influencers, she’s emotionally intelligent and rooted in identity.
- Brands love her because she’s always available, always consistent, and engaging.
- India joins global players like Germany in using AI avatars to promote tourism.
🤔 Would You Follow an AI Influencer?
Radhika may not be “real,” but her stories sure feel that way. She represents a bold new chapter in travel content — one that’s digital, emotional, and deeply human at heart.
So, would you follow her?
